Our world

Our challenges

The consumption of animal and fish protein is essential for the well-being of billions of people worldwide. Yet livestock farming and aquaculture are also linked to some of the biggest challenges of our time.

POPULATION GROWTH
the world population will grow to over 9 billion people by 2050

SURGING DEMAND
combined with income growth this will drive higher animal protein consumption

OVER-EXPLOITATION
however we already consume more than our planet can provide

MORE WITH LESS
so we need to produce more, while using less resources

URBANISATION
and this is a challenge to be met with ever fewer farmers

CONSUMER DEMANDS
and these farmers face relentlessly higher consumer demands

SUSTAINABILITY
while new challenges emerge, such as the global need to reduce the use of antibiotics